Complementary Social Activities

Evening Event: - 18:00 - 19:00

18:00 Book presentation: "Strategic Analysis Cycle"

Eric Elgersma, Director of Strategic Analysis at FrieslandCampina will present his new "Strategic Analysis Cycle" Tool- and Handbook

Meeting Point: Exhibition area, Mecure Hotel Amsterdam City

19:00 ICI-Case Challenge

Be challenged by the ICI Case Challenge. Use the opportunity to work together with colleagues from different countries and areas. It will be a unique opportunity to present yourself and bring into practice what you have learnt at the conference or already know.

Meeting Point: Exhibition area, Mecure Hotel Amsterdam City

19:00 Happy hour conference start

On our first evening of the conference you are invited to a pre-conference reception. Meet the other attendants, propose unconferencing topics, put profile an the wall of fame and prepare yourself for two days of exiting topics.

Meeting Point: Bar&Lounge, Mecure Hotel Amsterdam City


Book presentation: 'The Strategic Analysis Cycle'

Evening Events: - 18:00 - 21:00

Guided Tour: Discover Amsterdam

You are invited to join us to experience the old town of Amsterdam. We will have a 'meet and greet' with some "historic celebraties", taste some real Dutch specialties and feel the magic! This event takes place right in the center of beautiful Amsterdam. If you like, you can meet with your peers for dinner afterwards.

Meeting Point: Exhibition area, Mecure Hotel


Guided Tour: Old Amsterdam

Networking Opportunities During the Conference

More information

Karin MacKenzie
Karin MacKenzie

Tel. +49 6033 971 377
Fax. +49 6033 971 376