Innovation in Competitive/Market Intelligence – An Interdisciplinary Approach
Competitive and Market Intelligence are nowadays well defined and widely accepted concepts, and textbooks that comprehensively describe the core tools and techniques being used in this field are easily accessible. Still it is a highly interdisciplinary concept driven by innovations in IT, knowledge management, psychology, general business management etc.
- What are the recent innovations that will drive the future of CI/MI?
- Do we simply need to integrate them into CI/MI or do they redefine yesterday’s CI/MI processes?
This year’s focus will be on trend scouting for innovations in CI/MI, emerging from neighboring disciplines and leveraging CI/MI to a new level. What to expect? New tools, unexpected insights, do’s and don’ts, best practices.
Institute for Competitive Intelligence